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History and development: 

GROSSOPTIC was founded in Belgrade in 1994. The company is specialized in the production of corrective ophthalmic lenses in modernly equipped and well organized Rx laboratory and mass production plant.  

Thanks to the clear vision of continuous development and successful implementation of planned activities, Grossoptic took a leading position in the optical market in Southeastern Europe.

At the beginning, the company activity was sale of Safilo eyewear program, wholesale of diopter lenses and manufacturing mineral lenses. In 1996 we opened the production facility for Rx lenses tracking the future strategic development path.

The production plant has been modernized during the time through investments in new equipment and production processes. In the years that followed, the number of employees has been increased and care about their training and proficiency became an important part of business policy. Very good relationships were established with numerous international suppliers in order to provide quality row materials with competitive prices. All segments of Rx laboratory have been upgraded to perform additional processes: treatments and dyeing, laser engraving and printing, automatic packaging and robot control, as well as manual quality control with devices for final verification, making an integral part of the modern production plant.

Grossoptic produces and markets nearly 2 million of ophthalmic lenses annually. Thanks to machines of the latest generation and Freeform technology software, specialized chambers for anti-scratch, anti-reflective and hydrophobic treatments, automatic laser marking, we are able to provide a wide range of high quality products in different materials, indexes and diopters.

Distribution: World famous optical names and our own brand Max

Our business development is specifically characterized by constant monitoring and interest in world-famous brands from the market. Great attention has been paid to the selection of recognizable brands in order to meet client expectations and requirements. This activity has been carried out thanks to fostering good partnerships with our international suppliers. Therefore we became a regional distributor of prestigious producers and names:

  1. Safilo (www.safilo.com); Charmant (www.charmant.com); Mondottica (www.mondottica.com); Uniopt (www.uniopt.at); FGX International (www.fgxi.com )  -  diopter frames and/or sunglasses.
  2. Bausch + Lomb (www.bausch.com) sophisticated vision care products - contact lenses and lens care solutions;
  3. Nidek (www.nidek.com) highly developed Japanese technology - lens edging systems, diagnostic and optometric equipment;
  4. Centrostyle (www.centrostyle.com) innovative and quality solution for optician workshops - small apparatus and consumables; spare parts and tools presented in Italian design.

Relying on renowned Italian tradition, our own resources and already recognized know-how in the field of optics, in 2009 we have manufactured and placed our own brand name collection of Max spectacles and sunglasses. Max eyewear collection has an excellent price-quality relationship.

Organization and creative team: 

Grossoptic name has achieved reputation of high developed business organization thanks to its structure and technological concept, improved successfully over the previous years. What makes us unique is our assorted activities and possibility to find everything you need in one place from your reliable partner. 

Grossoptic team of skilled personnel is oriented towards continuous professional development paying attention to  technological news and optical innovations. We always aim to improve the organizational structure in the company taking care of Human Resources and permanent education of employees.

Since 2008  the company has been located in the highly representative building with 8.000 m2. The modern business complex includes  company headquarters with general management,  sales sectors for trade and distribution, production plant for lenses, manufacture of spectacles , central warehouse and accompanying departments with all operational and administrative support. The operational and administrative staff  managing  the optical retail network (www.diopta.rs) make part of Grossoptic Group.

Grossoptic has about 140 employees;  in the whole group we employ about 250 people including retails. The structure of ownership consists of 100% private equity.

Quality products and services:

Grossoptic provides products and services of the highest quality.

The main business is production and trade of corrective ophthalmic lenses. Well-trained and skilled production team monitors all phases of development and controls the consistent quality of wide product range. The care about the products standards is one of our priorities for market placement (CE mark). All Grossoptic ophthalmic lenses are in compliance with the requirements of European Directive 93/42 / EEC.

One of the services we offer to our clients is  the lens fitting into desired frames in order to get  them ready in a short time. The fitting procedure is carried out in the main optician lab equipped with Nidek machines for lens processing and performed by qualified and experienced opticians.

Being oriented towards satisfaction of consumers, we established a wide distribution network taking care of efficiency and synchronized work of all departments: sales, call center, logistics and delivery. In order to provide better customer assistance and timely distribution on the market, we have been working through a local firms in Bosnia, Macedonia, Italy and Slovenia.The markets we operate on are:  Serbia,  Montenegro, FYR of Macedonia, Bosnia and Herzegovina, Croatia, Slovenia, Bulgaria and Italy; thanks to exports program our products arrive on markets of many European countries. We plan to place our products on the market of Belarus starting from September, 2015.

Quality policy is an integral part of our business strategy. It’s being developed according to a market-oriented business system and on the principles of quality management system. We seek to improve every phase of production process; to monitor product’s standard and to apply advanced technologies in a modern machine park.                                                                

The Company is certified with ISO 9001:2008 Management Quality System.

13. Oktobra 13, 11260 Umka - Belgrad
Tel:  +381 11 3538 800, 3538 900
Fax: +381 11 3538 810